About Joanna Penn
I am a big fan of Joanna Penn. I love her books on writing and staying healthy while writing and writing as a business and actually everything she does.
So it’s a little surprising that I missed the publication of her newest book “Audio For Authors” (affiliate link). But that’s okay. I’ve got it now. And, while I haven’t even finished it, I’m already feeling inspired.
About Audio for Authors
“Audio for Authors” covers both audio books and podcasting. As a successful author and podcaster who records her own audio books, Joanna Penn has a great deal of experience to share.
According to the book’s introduction, half of Americans, age 12 and up, have listened to a podcast and audio publishers have reported seven years of double digit growth. More and more and more people are listening to audio everyday. Some, Penn stresses, don’t consume books or articles any other way.
Joanna Penn goes on to cover a lot of ground, including types of audiobooks, writing for audio and tips on narration. She also provides some great information on podcasting (which is something the Joanna Penn does very well) such as equipment, distribution, podcast launches and more.
While YouTube is not, strictly speaking, an audio platform but Penn is now using it that way having gone “audio only” in early 2019. Even without video, she says, her subscriber list has continued to grow which I found interesting.
Benefits of Podcasting
According to Penn podcasting is valuable to authors for the following reasons:
- Podcasting markets to a voice first audience and helps your content to stand out to a greater degree than does a blog.
- Podcasting reaches an international market.
- A podcast helps build a trusted relationship with your audience.
- A podcast helps you build authority in your niche.
- A podcast helps you establish relationships with influencers.
- A podcast can help build other streams of income.
Audio for Authors has inspired me to go back to podcasting!
I will be sharing a bit more on that in an upcoming post, but I’ve decided to call my new podcast New Age To Catholic – just like the ebook.
Check backfor more info!
To learn more about my new podcast please see the following blog post__________, check out my dedicated podcast page, listen to an episode via the sidebar player or look for “New Age To Catholic with Barbara Graver” on any popular podcast app.
To check out my YouTube channel visit YouTube.com/c/BarbaraGraver or look for my videos here on the blog.
To buy Joanna Penn’s book (in audio, print or ebook) please visit Amacon (affiliate link).